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How to Use Blog Reviews and Giveaways to Drive Web Traffic and Sales- a Five...

Part One  What’s all this about, anyway? One of the biggest problems for a small business is how to get the word out for a new product in a cost effective way. Competing with the big guys is a...

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How to Use Blog Reviews and Giveaways: Part Two–Target Markets and Setting Goals

Part Two: Determining your target market and setting marketing goals Determine your target market. If you have not already done so, it’s time to determine your IDEAL customer. Yes, everyone “might” buy...

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How to Use Blog Reviews and Giveaways: Part Three–Choosing the Right Blogs

Part Three: Choosing the right blogs–use these 8 steps to prepare an effective strategy  Go over the lists of your ideal customer traits and the goals for your campaign. You will use this  information...

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How to Use Blog Reviews and Giveaways: Part Four–Emailing Bloggers

Part Four: 8 Tips for Effective Emails to Bloggers Now that you’ve got a targeted list of bloggers, it’s time  to contact them so you can get your campaign rolling. I suggest developing an email...

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How to Use Blog Reviews and Giveaways: Part Five–Sample Tutorial Campaign

Here’s a sample blog review and giveaway campaign to show you how to put everything together. Please keep in mind, this is simplified, and your campaign may have more or less components depending on...

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